Benjamin Reul

Benjamin Reul is Head of Strategic Business Development for Asia Pacific at Stiebel Eltron, based in Melbourne. He drives the company’s growth in renewable heating, hot water, and ventilation technologies across the diverse markets of the Asia Pacific region. His role connects engineering, product strategy, and market development, ensuring Stiebel Eltron’s solutions meet both local technical standards and the evolving sustainability goals of each country.

With a background in mechanical engineering, thermodynamics, and heat transfer, Benjamin bridges the gap between product innovation and market execution. He guides the adaptation of European technologies to regional conditions, supports new product introductions, and builds strategic partnerships to accelerate electrification in residential and commercial applications. His work focuses on aligning technical excellence with long-term business growth in key markets such as Australia, New Zealand, Japan, Thailand, and Vietnam.